More and more millennials are entering the homebuying market for the first time. In fact, studies suggest that millennials now account for one in three buyers. This number is also expected to rise in the next few years.
Millennials now represent the fastest-growing generation of consumers in the country. If you are looking to sell your home fast, it is a good idea to adapt your marketing strategy to millennials. Otherwise, your home may stay on the market for several months.
Here are some tips to make your home more attractive to millennial buyers.
Embrace technology
Millennials like to gather information online, and are considered to be the most competitive. They browse the internet for home listings before they decide to see the property in person. Many of them have already done their research about the neighborhood, the schools and establishments in the area before they even step foot in your home. If they do schedule for viewing, make sure that your home looks exactly as it is on your online listing.
Move-in ready
Millennials are busy individuals. They don’t have time to paint the walls, tackle repairs or remodelling projects. They want to spend the free time they have with their family and friends. If you are selling your home to millennials, make sure it’s move-in ready.
Open floor plan
Millennials are a lively group. They love to entertain guests. As such, younger buyers are in search of homes with a large open space that is big enough to accommodate their guests. They are interested in houses with fewer walls and partitions.
Be responsive
Patience was long considered a virtue. Living in an age of modern technology, milllennials feel the pull of instant gratification.
When selling to millennials, you want to make sure that you respond to text messages and emails as quickly as possible. Many of them don’t have the patience to wait. They have high standards when it comes to customer service, so make responsiveness a priority.
Small and practical
Not too long ago, most people dream of having a big house with formal rooms, an oversized Jacuzzi and large basements. Today, however, younger buyers are interested in smaller homes. They live a busy lifestyle, so they want a house that is easy to clean and maintain. And since many of them have no solid plans for the future, most of them are looking for small, economic properties to escape to from the busy city.